When I last went to see Carlo and Carla Latini, last summer in Osimo, in the Marche region, I was introduced to the new addition at the company: Teresa, their lovely, beautiful and smart daughter. Teresa just graduated in “branding and international marketing”, has clear ideas about the future of the company and she said right away, last summer (read here my post after the visit to the Latinis), that the first thing she wanted to change was the packaging. As we tend to resist changes, we were confident in the fact that in Italy nothing ever changes, let alone in Osimo! Well, Teresa is not only gifted, as I said before, she also gets the job done, which is a quality I much admire, especially in young people.
Therefore… Say good bye to the red (linea classica), blue (senatore cappelli), orange (taganrog), bordeaux (farro pasta) boxes. The new packaging is going to be white and black! We’ll share the pictures of the new packaging as soon as we have them. In the meantime, we still have some multicolored inventory of Pasta Latini in the warehouse (left is Carla Latini in her multicolored warehouse in Osimo), which we offer to you at a HUGE discount: buy 3 or more boxes of Pasta Latini and we’ll add the same number of boxes (shapes of our choosing!) in your order, complimentary. So, if you buy 4 boxes of Pasta Latini, you’ll receive 8. Get it? Pasta lasts forever (almost), therefore, stock up your pantry! This offer is valid until supplies last and/or the new packaging is back in inventory, hopefully very soon. Magic word for this promotion is “white”. If you don’t write “white” in the “special instruction box” of your shopping cart, we will not know you want to take advantage of this HUGE promotion! Grazie mille, Teresa. Changes are good!!!