San Marzano Tomatoes in the NYT

UntitledThe San Marzano Tomato is the star of Nicholas Blechman’s most recent infographic article in the New York Times. Finally, the truth is out, as publicly as possible. It is what we’ve been saying for years! What we’ve been SHOUTING for years!!

Most of the “San Marzano” Tomatoes you find in USA grocery stores are shams. They aren’t real. They are actually considered ILLEGAL, according to Italian and EU law. As Blechman writes, “In the the price of authenticityUnited States, there is no D.O.P. consorzio to protect against misleading labels. It is up to the consumer to know the difference.” Yes, that means you, reader.

Chances are if you’re reading this, like Nicholas, you know where to get real San Marzano Tomatoes. Gustiamo sells REAL San Marzano Tomatoes. As Nicholas says, “I go to Gustiamo in the Bronx… $30.50 for a jar of Pianogrillo tomato concentrate, made from Sicilian tomatoes, and $3.90 for a 14-ounce can of Gustarosso San Marzano tomatoes. It may be expensive, but that’s the price of authenticity in a globalized food economy.”

Couldn’t have said it better ourselves! Grazie Nicholas.

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