Gustarosso  Danicoop is a cooperative of about 100 farmers in the Agro Sarnese Nocerino, a small area south of Napoli. Edoardo Ruggiero, who is president of both Gustarosso DaniCoop and the Consorzio DOP San Marzano, has dedicated his life to the preservation of San Marzano Tomatoes; he supervises the entire production process, supplying the farmers with plants and providing them with technical assistance throughout the transplanting, growth and harvesting phases. The Ruggiero family has been growing San Marzano tomatoes since 1910, so you might say Edoardo and his son Paolo have Italy’s “red gold” in their blood.