Andrea named his company after Via San Giacomo Maggiore in Cognento di Campagnola, a small town near Reggio Emilia in the region of Emilia-Romagna. That’s the street where Andrea’s parents Carla and Carlo produced lambrusco, balsamic vinegar, and other local products. In their region, it was customary to make a little bit of balsamic under your own roof, and they inherited the battery of barrels used to make traditional balsamic from their grandparents. The acetaia, or vinegar cellar, passed to Andrea, who moved the company across town but incorporated the company with the name of his original family home.
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